Picture this: You’re playing a game of musical chairs, but instead of chairs, it’s opportunities, and instead of people scrambling for seats, it’s minority- and veteran-owned businesses racing for a spot at the table with a giant like BMW. Except in this version, BMW isn’t pulling chairs away—it’s adding more, inviting diverse suppliers to sit, connect, and collaborate. This is what happens every year at the Supplier Diversity Xchange, and it’s not just a conference—it’s a gateway to growth, innovation, and partnerships that can change a business’s trajectory.
For over a decade, BMW Manufacturing has been running this event, offering a platform for woman-, veteran-, and minority-owned businesses to get a foot in the door with one of the world’s most iconic brands. More than just another corporate diversity box-checking exercise, BMW’s senior VP Oliver Haase makes it clear: this event is about innovation. When 70% of the value of a BMW car comes from its suppliers, those partnerships aren’t just beneficial—they’re essential to BMW’s success.
Back in the day, BMW could’ve hosted this whole event in a garage. Now? It’s drawing over 2,300 attendees at the Greenville Convention Center, and the energy is palpable. You can almost feel the wheels turning as businesses pitch, connect, and explore how to bring fresh ideas to BMW’s vast supply chain.
The event doesn’t just benefit BMW; it lifts up an entire ecosystem of businesses, like Anderson-based Roylco, who scored a contract with BMW supplier Yanfeng to produce specialized pads for car components. That connection? Made right at the Supplier Diversity Xchange.
And it’s not just about contracts. Companies like Roylco walk away with something just as valuable: a community. The event enables them to connect with peers, share challenges, and build partnerships that extend far beyond the walls of the convention center. According to Alexis Scipio, founder of The Thrive Point, these connections can be transformational for small businesses—many of which are too busy keeping the lights on to focus on professional development or networking.
In a world where diversity initiatives can sometimes feel like just another talking point, BMW is putting real power behind theirs—by offering minority-owned businesses not just a shot at a contract but a seat at the table, and in some cases, the entire toolkit to build their own chairs.
