Funding, International Trade, and AI: Key Priorities for the New Small Business Advocate

Dorian Zwierewicz: Connecticut’s New Advocate for Small Business

Dorian Zwierewicz, a name that small business owners in Connecticut should become familiar with, recently took on the role of state director for the Connecticut Small Business Development Center (CTSBDC). A Connecticut native, Zwierewicz comes back to his roots with over a decade of award-winning experience, particularly in assisting small businesses to thrive.

A History of Excellence in Business Development

Before his return to Connecticut, Zwierewicz was the regional director for the Florida Small Business Development Center at Florida Gulf Coast University. There, he oversaw an organization that received two prestigious awards of excellence just last year. His role involved directly aiding entrepreneurs, ensuring that they not only found their footing but excelled in a competitive market.

Zwierewicz expresses his passion for the mission of the SBDC: “The best thing about working at the SBDC is our mission to act in a small business’ best interests,” he says. His commitment to seeing tangible outcomes from the work done at the center is clear, as he emphasizes the joy of witnessing the growth and success of local businesses.

Championing Manufacturing and International Trade

As he settles into his new role, Zwierewicz has already identified some of Connecticut’s unique strengths, particularly in manufacturing. He sees great potential in promoting international trade and ensuring that Connecticut’s reputation for quality products gains wider recognition. By positioning Connecticut as a hub for high-quality goods, he aims to attract both local and international markets.

Emphasizing Access to Funding and Marketing Strategies

In today’s fast-paced business environment, Zwierewicz recognizes the necessity for small businesses to be aware of funding opportunities and the importance of effective marketing strategies. He intends to guide new entrepreneurs in not just acquiring capital but also in cultivating their brand’s reputation and reaching new customer bases.

Additionally, he is keen to leverage the rise of artificial intelligence in business operations. “I think all SBDCs need to be on the forefront of AI,” he states, recognizing how AI can level the playing field, giving small businesses the edge they need to compete with larger corporations.

Leveraging Education and Community Resources

One of Zwierewicz’s goals as state director is to tap into the expertise provided by UConn’s students and faculty. The CTSBDC already offers no-cost business advising for entrepreneurs in Connecticut, but Zwierewicz envisions enhancing this by creating opportunities for students to engage in real-world business projects. This initiative helped a hurricane-shutter company in Florida explore international expansion, and he plans to replicate this success in Connecticut.

“I always say the SBDC is an outreach arm of the college in which it is located,” he explains, highlighting the synergy between education and practical business support. Collaborating with UConn’s business professors is an essential part of his strategy to build a robust support system for entrepreneurs.

A Warm Welcome Back to Connecticut

Zwierewicz isn’t just taking on this professional role; he’s also returning to his roots. Growing up in Bristol, Connecticut, he has maintained strong family ties in the state. His willingness to exchange the sunny Florida climate for Connecticut’s winter weather speaks volumes about his commitment and excitement for local entrepreneurship.

“I want people to think of CTSBDC as the premier place for business advice,” he states, expressing a desire to bridge gaps within the business community. He is committed to collaborating closely with local chambers of commerce and other organizations, emphasizing that their mission extends beyond one-on-one counseling.

Honoring a Legacy: Joe Ercolano’s Impact

In the midst of this transition, Zwierewicz takes over from Joe Ercolano, who served as the state director for an impressive 12 years. Ercolano’s work has been pivotal in shaping Connecticut’s entrepreneurial ecosystem. His recent recognition with the Kenneth L. Roberts Lifetime Achievement Award underscores the significance of his contributions. As Zwierewicz acknowledges, “Joe’s leadership has strengthened Connecticut’s entrepreneurial and small business ecosystem in lasting ways.”

Zwierewicz steps into this role not only with a vision but with the legacy of exceptional public service guiding his journey.