I Reviewed the Top 5 CPQ Solutions for Sales Teams

Streamlining Sales with CPQ Software: A Comprehensive Guide

Quoting shouldn’t slow down your sales cycle, but for many teams, it does. The process can bog down due to chasing approvals, double-checking pricing rules, and manually building proposals. As a result, sales reps often spend more time configuring deals than closing them. Thankfully, the right configure, price, quote (CPQ) software can turn this situation around.

The Importance of CPQ Software

CPQ software streamlines every part of the quoting process. It ensures accuracy, speeds up approvals, and empowers teams to deliver polished proposals in minutes instead of hours. However, not all CPQ tools are created equal. Some are robust but challenging to implement, while others are user-friendly but lack functionality for complex sales motions.

Evaluating CPQ Software for 2025

To help you find the best fit for your needs, I analyzed G2 reviews, sifted through real user feedback, and examined how revenue teams across industries are leveraging these platforms to save time and increase profitability. Below is a list of the top CPQ software options for 2025, each catering to different business needs.

1. Salesforce Revenue Cloud

Best known for unified quoting, billing, and revenue management
Salesforce Revenue Cloud integrates CPQ, billing, and subscriptions into one platform, streamlining both sales and financial operations. At $150 per user per month, it’s a worthwhile investment for businesses looking for end-to-end solutions.

User Feedback

• Efficiency: Many reviewers appreciate not having to switch between multiple systems, which makes daily operations smoother and more efficient.
• Automation: Real-time pricing updates and automated approvals accelerate the sales process, reducing bottlenecks that can delay quotes and orders.

2. DealHub.io

Best known for no-code CPQ and digital deal rooms
This platform simplifies the quote-to-close process with guided selling, interactive proposals, and collaboration tools. Its ease of use has made it popular in mid-market companies, where adoption rates reach 66%.

User Feedback

• Quick Implementation: Users laud the fast setup time, often finishing implementation in less than a month.
• Integration with Salesforce: The seamless Salesforce integration ensures accurate reporting and real-time visibility into pipeline performance.

3. Experlogix CPQ

Best known for advanced configuration in complex sales
Experlogix CPQ is especially suited for companies dealing with intricate product configurations. Its ability to manage complex pricing models streamlines the quoting process, making it ideal for organizations looking for reliable, scalable solutions.

User Feedback

• Centralized Quoting Hub: Users appreciate that it serves as a single source for quotes from various operators, reducing the hassle of managing multiple systems.
• Intuitive Onboarding: New users find the onboarding experience straightforward, helping them get up to speed quickly.

4. PandaDoc

Best known for fast document generation and e-signatures
PandaDoc stands out in the document creation arena, simplifying the entire document lifecycle. Ideal for small businesses, it supports rapid quote generation and contract management at a competitive rate of just $9 per month for unlimited seats.

User Feedback

• User-Friendly Interface: Customers frequently mention how easy it is to upload and edit PDFs, which accelerates document creation.
• E-signature Integration: The platform’s guided signing process is noted to minimize delays, ensuring smoother transactions between teams and clients.

5. Subskribe

Best known for quote-to-revenue automation for SaaS
Subskribe caters specifically to modern SaaS teams by simplifying the quoting process with user-friendly pricing flexibility and operational agility. Its adoption rate is impressive, with 64% of mid-market businesses using it.

User Feedback

• Ease of Adoption: Users comment that Subskribe is straightforward to implement, allowing teams to become productive quickly.
• Real-Time Reporting Tool: The Looker reporting tool enables reliable business decision-making through accurate data.

Evaluating What Matters in CPQ Software

When selecting the best CPQ software, consider the following features:

• Intuitive Product Configuration: A good CPQ should offer guided selling flows and logic-based rules to assist sales reps in assembling valid, high-margin offerings without needing extensive help from engineers or product managers.

• Dynamic Pricing and Discounting: Look for tools that support real-time pricing updates, volume discounts, and deal-specific overrides while ensuring compliance with approved pricing limits.

• Automated Quote Generation: Effective software generates polished proposals quickly, complete with pricing tables and legal terms, simplifying the quote-to-close process.

• Approval Workflows and Controls: Customizable workflows and automated approvals can save time while enforcing organizational pricing policies.

• CRM and Billing System Integration: Choose a CPQ that integrates smoothly with existing CRMs and pushes finalized quotes into billing or ERP systems, enhancing data accuracy and reducing errors.

Conclusion

Implementing a robust CPQ tool can drastically reduce quoting delays and improve your sales efficiency. As sales processes continue to evolve, investing in a comprehensive CPQ software becomes increasingly vital for teams looking to streamline their workflows and enhance their competitive edge.

Explore the options above, and consider how each aligns with your organization’s specific needs. With the right CPQ solution, your sales cycle can become faster, more accurate, and far less painful.