Samsung’s annual Developer Conference (SDC) just wrapped up in San Jose, marking ten years of innovation, collaboration, and a whole lot of AI talk. With roughly 3,000 developers, media folks, and partners gathered at the McEnery Convention Center, Samsung pulled out all the stops to spotlight its big plans for AI-driven, personalized tech. The theme? “AI for All.” Whether you’re an early adopter or just trying to figure out how your fridge now talks to your TV, Samsung’s got you covered.
Let’s break down some of the key moments.
AI: Your New Best Friend (That Won’t Steal Your Data)
Samsung’s CEO Jong-Hee (JH) Han kicked things off by highlighting their decade-long journey with developers. The focus? Using AI to make tech not only smarter but more personal and secure. Samsung wants AI to know you—really know you. We’re talking facial recognition, voice ID, and even location awareness so that your tech adjusts to you without lifting a finger. But rest assured, while Samsung’s AI gets cozy with your daily life, the company promises it won’t compromise on privacy, thanks to on-device AI and robust security measures.
One UI 7: A Glimpse of the Future
One of the big teases at the event was a sneak peek at One UI 7, Samsung’s updated user interface. It’s designed to make devices—from phones to TVs—feel more integrated and personal. There’s a beta version for developers coming soon, so expect to see even more seamless AI integration on Galaxy devices, amping up productivity, creativity, and communication.
The AI Home Is Here, and It’s Smart… Really Smart
Samsung also flaunted its latest lineup of smart home gadgets, where AI is making everyday tasks more like sci-fi magic. Your Bespoke AI refrigerator now has AI Vision Inside—basically a superpower for your kitchen that can help manage groceries and family schedules. And if you’re tired of commanding smart appliances with a long list of voice prompts, Bixby’s got your back with enhanced voice control that skips the “wake-up” commands. The new Auto Open Door feature? Just call out, and your fridge door swings open like it’s auditioning for “The Jetsons.”
Samsung’s TVs: Powered by AI, with a Touch of ChatGPT
Samsung’s AI ambitions don’t stop at fridges and vacuum cleaners. Their smart TVs are getting a boost with AI Upscaling for better picture quality, and now, AI Cast allows users to beam AI-generated results straight from their mobile devices onto the big screen. Oh, and there’s ChatGPT integration for TVs too—so you can finally talk to your television about more than just the weather.
SmartThings Is Smarter—and Expanding
If you’re already living that SmartThings life, get ready for more. Samsung’s connected platform now boasts 350 million users, and its latest feature, Home Insight, gives you even more control over your household by analyzing user habits and offering tailored suggestions, like turning off idle devices when you’re out. And all Samsung devices with a screen will soon double as a SmartThings Hub, meaning you can control your smart home from pretty much anywhere. They’re also rolling out Edge AI for better in-home AI performance—because why settle for just smart when you can have super smart?
Tizen’s Big Leap
Samsung’s Tizen OS is leveling up, now using AI to make your devices respond faster, sound better, and feel more personal. Multi-Control features will let you use the same mouse or keyboard across your phone, tablet, and even your Tizen TV. They’re also integrating RISC-V support by 2026, meaning the development framework will be even more versatile for devs looking to create cross-platform applications.
Next-Gen Signage: AI Meets Marketing
For the B2B crowd, Samsung showed off VXT, its next-gen signage platform. Powered by AI, it streamlines content production and management, making everything from grocery store ads to airport signs a little smarter. There’s even an AI chatbot to help manage things behind the scenes.
Security That’s Got Your Back
Finally, Samsung took a moment to emphasize security, reminding us all that they’ve got this under control with Samsung Knox. Their Knox Matrix system is expanding to cover more devices, so your data stays safe across phones, TVs, and even smart fridges.
In short, Samsung wants you to know that AI is here, it’s everywhere, and it’s making life easier, smarter, and more secure—all while keeping things personal. What a time to be alive.