The Vogue Business AI Monitor

The Vogue Business AI Tracker: Essential Updates for December 2025

The realm of artificial intelligence is evolving at a breakneck pace, impacting various industries and shaping consumer behaviors. The Vogue Business AI Tracker serves as a valuable resource, meticulously chronicling significant developments in the AI landscape. In this article, we’ll delve into the noteworthy happenings from December 2025 that are poised to influence the future of AI and its intersection with various sectors.

December 23, 2025: ChatGPT’s Mobile Success

The news: ChatGPT’s mobile app has reached a staggering milestone of $3 billion in consumer spending.

Why it matters: Since its launch in 2023, users have passionately engaged with ChatGPT, spending an impressive $3 billion on subscriptions via the mobile platform. A whopping $2.48 billion of that total was spent just in 2025, marking a phenomenal 408% increase from the previous year. Such figures indicate a clear consumer willingness to invest in AI chat services, reflecting a growing trust in the platform. The subscriptions range from the standard $20-a-month ChatGPT Plus to the more advanced $200-a-month ChatGPT Pro.

As OpenAI eyes broader commerce ambitions, including initiatives like agentic checkout, consumer trust emerges as a critical factor. When users feel secure in one aspect of their online interactions, they are more inclined to embrace personalized shopping recommendations. This trend underpins a significant shift in consumer behavior, suggesting that AI chat has not only secured a financial foothold but also engendered a loyal customer base.

December 16, 2025: The Launch of ChatGPT-5.2

The news: OpenAI has introduced ChatGPT-5.2, a significant update to its flagship language model.

Why it matters: Following the earlier launch of ChatGPT-5 in August 2025, this update promises to showcase enhanced writing, coding, and reasoning capabilities, being touted as the smartest model to date. OpenAI’s swift release of 5.2 comes in response to CEO Sam Altman’s recent internal directive aimed at consolidating resources to strengthen ChatGPT amid fierce competition from rivals like Anthropic and Google.

This intensified competition has seen companies like Google releasing updates of their models, like the recently praised Gemini 3, which aims to bolster shopping functionalities. For instance, Google has revamped its virtual try-on tool, making it more user-friendly for consumers gearing up for holiday shopping. As businesses like OpenAI and Google race to refine their product offerings, consumers stand to benefit from more sophisticated and tailored AI experiences.

New Regulatory Landscape: The Impact of Executive Order

The news: Former President Donald Trump has signed an executive order to prevent states from imposing their own AI regulations.

Why it matters: This executive order marks a strategic move by Trump to position the United States as a global powerhouse in the AI sector. By advocating for uniform regulations, he aims to facilitate unimpeded growth and innovation for tech giants like OpenAI and Meta, who favor a cohesive national framework over fragmented state regulations.

On the other hand, this hands-off, largely deregulated approach to AI oversight raises concerns, particularly for global fashion companies. With many brands operating across various jurisdictions, establishing robust AI governance that aligns with evolving brand values and consumer expectations becomes increasingly crucial. Legal experts suggest that fashion entities might benefit from emulating the more stringent regulatory approaches seen in Europe. This could ensure not only compliance but also reinforce consumers’ trust in brands as they navigate the complex AI landscape.

Through these developments, the Vogue Business AI Tracker illuminates a rapidly changing world where AI continues to shape industry dynamics. With consumers embracing AI services and regulatory landscapes shifting, stakeholders in the fashion and tech spheres must stay informed and agile to maintain relevance in this ever-evolving environment.