The Top 5 CPG Tech Trends Shaping 2026
By Lesley Salmon, Global Chief Digital & Information Officer, Kellanova
Technology is fundamentally changing the landscape of consumer goods companies, moving beyond mere modernization to a phase of profound reinvention. At Kellanova, we see this as a transformative period where technology acts as a catalyst for growth, bridging insight to action, purpose to performance, and innovation to impact. Here’s a closer look at the five tech trends poised to reshape the CPG industry in 2026.
1. Agentic AI: Redefining Decision-Making
Imagine a world where real-time data is analyzed, insights are generated, and actions are taken—all without direct human intervention. This is the promise of Agentic AI. By integrating AI “agents” into CPG workflows, companies streamline repetitive tasks and enhance cross-departmental processes.
As Ramesh Kollepara, Kellanova’s Global Chief Technology Officer, explains, “In 2026, advanced algorithms will further streamline supply chain management and demand forecasting.” This AI-driven personalization builds deeper customer engagement and loyalty while utilizing machine learning to anticipate consumer needs and emerging trends. The result? Companies gain the agility and efficiency necessary to thrive in an ever-evolving market.
2. Advanced Analytics: Unlocking Consumer Insights
The explosion of data from various digital touchpoints empowers brands to understand consumer behavior like never before. With advanced analytics, data transforms into actionable intelligence that informs marketing strategies and optimizes business operations.
Loretta Franks, Chief Data & Advanced Analytics Officer at Kellanova, emphasizes the importance of data-driven marketing. Kellanova has developed an innovative capability named "RGM Navigator," which uses trusted data and AI/ML models to enhance pricing and promotion insights. This savvy approach resulted in improved promotional effectiveness for salty snacks and demonstrated how strategic innovation can drive significant performance improvements in return on investment (ROI).
The next phase of the RGM Navigator focuses on incorporating Agentic AI, offering even deeper insights into market dynamics and consumer interactions. Through virtual analysis and streamlined decision-making, teams can operate more efficiently and confidently.
3. Connected Commerce: Bridging Digital and Physical
In an era where consumers expect seamless experiences across channels, the ‘phygital’ concept—combining physical and digital touchpoints—is gaining traction. Charisse Hughes, Kellanova’s Global Chief Growth Officer, advocates for a connected retail future.
Kellanova’s strategy revolves around creating ecosystems that enhance consumer interactions, from interactive packaging that links to digital content to data-driven engagement in stores. This holistic approach to shopping ensures that consumers encounter continuity and convenience, whether they’re browsing the aisles or checking out online.
4. Smart Supply Chains: The New Frontier of Transparency
Resilience is emerging as the essential trait for supply chains in the modern age. Through digital intelligence powered by IoT sensors, predictive analytics, and blockchain, supply chains become more manageable, transparent, and reliable.
Rodrigo Lance, SVP of Kellanova’s Global Supply Chain, underscores the importance of connectivity in the supply chain, which enables better anticipation of disruptions and enhances consumer trust. The result is a supply chain that not only meets consumer demands efficiently but also provides traceability and verifiable sustainability claims—key factors for modern consumers making informed choices.
5. Sustainable Technology: Integrating Values and Business
Sustainability in the CPG sector is on an upward trajectory, reinforced by the integration of technological advancements in data analytics and materials science. David Lestage, Chief R&D Officer at Kellanova, remarks on the importance of embedding sustainability across all stages of innovation.
As CPG companies work towards a circular economy, Kellanova is demonstrating that sustainable practices can go hand in hand with business objectives. The use of digital product passports and innovative packaging solutions illustrates how technology can showcase a brand’s commitment to sustainability—an essential value for today’s consumers.
As CPG companies anticipate and prepare for the challenges of 2026 and beyond, one thing remains clear: the fusion of technology and human innovation is crucial. At Kellanova, we are committed to a future where technology facilitates deeper connections with the consumers we serve, ensuring that values are reflected in every product offering. The transition we’re witnessing today is just the beginning of an exciting new chapter in the CPG industry landscape.
