In today’s rapidly evolving business landscape, leaders are increasingly focused on integrating artificial intelligence (AI) into their operations. The challenge? They want to leverage AI’s capabilities without being confined to complex code. As industries strive for enhanced efficiency and superior customer experiences, the demand for trustworthy AI solutions has escalated from a distant ambition to a pressing necessity in boardroom discussions.
The landscape of AI development has traditionally been dominated by tech teams, often leaving business leaders and subject matter experts on the periphery. Nancy Xu, vice president of AI and Agentforce at Salesforce Inc., highlights a critical issue: the chasm between technological possibilities and stakeholder involvement. This divide has hindered organizations from fully harnessing their data and optimizing workflows.
Salesforce’s Nancy Xu discusses AI agents at Dreamforce 2025.
Addressing this gap, Xu states, “What’s critically unique about the Salesforce and Agentforce platform is that we make it possible with the platform interface for your non-technical people, your admins, your developers, [and] your service teams to participate in that agent-building process.” This collaborative approach is deemed essential for clients aiming for successful AI deployment.
During a recent segment on theCUBE, Xu joined hosts John Furrier and George Gilbert at Dreamforce to delve into the functionalities of Agentforce. They illuminated the agentic lifecycle and discussed how Salesforce is democratizing AI development within enterprises.
Empowering Everyone to Build AI Agents
Salesforce’s Agentforce platform boasts an impressive 12,000+ customers actively creating AI agents. Xu underscores that the platform facilitates adoption well beyond traditional sales and service roles. Firms are not just importing data but are also utilizing a comprehensive toolkit that equips them to create AI agents with varying complexities.
For example, OpenTable, a consumer-centric company, currently relies on Agentforce to handle around 70% of their customer inquiries about dining. Xu further notes that 1-800Accountant, especially during peak tax seasons, has seen a staggering 90% reduction in inbound questions, demonstrating the platform’s ability to scale according to needs.
A pivotal aspect of Agentforce is its inclusive development approach. Users can create AI agents through natural language prompts, a low-code interface, or directly via Agent Script—a modern programming language. This unified experience promotes collaboration across organizational roles, allowing business leaders and subject matter experts to engage in the agent-building process from the outset.
Xu emphasizes, “We can discuss enterprise transformation endlessly, but it’s critical for business leaders to be fully engaged, understand the use cases, and measure outcomes.” The second phase—building—aims to simplify the agent creation process, actively encouraging participation from non-technical employees in what has typically been a specialized domain.
For those interested, the complete interview on theCUBE offers a deeper dive into the shifting landscape of AI in enterprise environments. The collaborative nature of technology is no longer just a benefit; it’s becoming a necessity.
(* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce, the sponsor of theCUBE’s event coverage, nor other sponsors exercise editorial control over content on theCUBE or SiliconANGLE.)
Photo: SiliconANGLE
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