In today’s fast-paced business environment, the odds are high that your organization is already leveraging Software as a Service (SaaS). This model has steadily begun to overshadow traditional software licensing, ushering in a new era of on-demand services. The trend toward embracing cloud-based deployment continues to accelerate, as businesses of all sizes recognize the operational and financial advantages of this innovative software delivery model. SaaS offers flexibility, scalability, and user-friendly pricing structures that are hard to ignore.
Enterprises across the United States are ramping up their investments in Enterprise Resource Planning (ERP) systems and collaborative tools like never before. According to a recent report from Synergy Research Group, the enterprise SaaS market experienced a remarkable growth of 32 percent year-over-year, hitting $13 billion in quarterly revenue in Q4. Notably, ERP has emerged as the highest growth segment in this expansive market, illustrating just how pivotal SaaS has become.
The report spotlights industry giants like Microsoft, Google, Salesforce, SAP, Oracle, ADP, Workday, and IBM, showcasing their performance over the past year. According to John Dinsdale, Chief Analyst and Research Director at Synergy Research Group, historical vendors like SAP, Oracle, and IBM are actively pursuing their vast base of on-premise software customers, aiming to transition them into subscription-based SaaS models.
Dinsdale notes, “At the same time, newer cloud-native companies, such as Workday, are making significant strides in targeting the enterprise market. Major players like Microsoft and Google are aggressively expanding their subscriber bases in the greatly competitive collaboration segment.” This dynamic illustrates not only the shifting sands within the software market but also the urgency for established companies to adapt.
While the enterprise SaaS market shows signs of maturity, it is highlighted that it remains less developed compared to other segments such as PaaS (Platform as a Service). Still, Synergy forecasts robust growth for the SaaS sector, predicting it will more than double in size within the next three years. Every segment within this market is anticipated to see strong growth, reflecting a collective shift toward cloud-based solutions across industries.
Image provided by Synergy Research Group
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