TrustlyR Launches Verified Voices: A Game-Changer in Authentic Customer Reviews
In an era where brand trust hinges on authenticity, TrustlyR has launched an innovative program dubbed Verified Voices. Introduced on September 16, 2025, this initiative is designed to empower brands seeking to enhance the quality and quantity of authentic customer reviews—specifically through platforms like Google and local review outlets. With a focus on transparency, Verified Voices aims to bolster brand trust without the use of incentives or review gating.
The Essence of Verified Voices
At its core, Verified Voices is about marrying creator-led influencer marketing with user-generated content (UGC). This initiative not only amplifies the genuine voices of customers but also ensures that every review is a testament to real experiences. As highlighted by Jordan Ellis, General Manager at TrustlyR, the program emphasizes honesty. "This program is about trust, not tactics. Verified Voices gives brands and creators a repeatable way to earn honest, customer-verified reviews—no incentives, no gating—so buyers can rely on real experiences."
How the Program Operates
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Creator Partnerships and UGC
Verified Voices leverages partnerships with creators to document authentic customer experiences. Creators are encouraged to share their interactions with brands transparently, making disclosures when necessary, thus fostering an environment of honesty and accountability. -
Customer-Verified Review Requests
Brands are empowered to reach out to customers for feedback via various touchpoints post-purchase. This includes emails, QR codes, and SMS messages inviting all customers to share their insights. Notably, this system avoids the pitfalls of review gating and ensures that every voice is valued—no cherry-picking of positive reviews allowed. -
Local SEO Enhancement
The program aligns review requests and UGC to optimize visibility in Google Business Profiles. This alignment is crucial for enhancing local SEO while adhering to robust platform guidelines, ensuring that brands remain compliant in their efforts to gather authentic reviews. - Transparency Reporting
To support brands in maintaining integrity, quarterly reports are generated, summarizing review volume, distribution, and compliance with disclosure practices. This transparency fosters trust both within organizations and with consumers.
Ethical Framework of the Initiative
The principle of maintaining ethical standards is at the forefront of Verified Voices. The program establishes clear guardrails:
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No Incentives: Brands cannot offer compensation, discounts, or gifts contingent on receiving reviews or positive star ratings.
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No Scripted Ratings: The program forbids directing customers to provide five-star reviews, ensuring that authentic experiences are conveyed rather than choreographed outcomes.
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Mandatory Disclosures: All creators must disclose material connections in their posts, ensuring transparency about any paid partnerships or sponsorships.
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Inclusive Feedback Requests: Encompassing all customers, the program eliminates negative-filtering or selective solicitation, thus amplifying the breadth of feedback received.
- Documentation of Practices: Brands are required to maintain comprehensive logs detailing disclosures, briefs, and review-request templates, thereby reinforcing accountability.
Target Audiences
Verified Voices is particularly beneficial for brands across various sectors. Whether it’s local services, hospitality, beauty and wellness, retail, software/SaaS, or professional services, the program caters to businesses with the ability to request reviews from all customers. Creators interested in participating must agree to uphold the authenticity and non-incentive policies prescribed by TrustlyR.
Current Availability
Launched for a limited cohort, Verified Voices is currently accessible to a select group of brands and creators. Wider enrollment is anticipated in the forthcoming months, nudging a broader spectrum of organizations toward a more authentic review-gathering method.
With TrustlyR’s Verified Voices, the landscape of influencer marketing and customer engagement has begun an unprecedented transformation, marrying authenticity with effective brand visibility strategies. By prioritizing genuine interactions over tactical manipulations, this initiative stands as a beacon for brands striving to build lasting relationships with their audiences. The increasing importance of authentic feedback in today’s digital age has made it imperative for businesses to adapt—Verified Voices is the tool for that evolution.
